Bike Hero

Thanks to Novemberfive for the pointer on this one. Words fail me when confronted with the ingenuity of the people who set this up and created it. They’ve recreated the world of guitar hero – the little dots and on screen instructions and the scores and milestones, and applied it to a bike ride. The timing is perfect, but the set up to achieve it must have been incredible to organise. Even if this does turn out to be a viral marketing film (which wouldn’t surprise me) it’s still a fabulous piece of work and obsession. Hats off to the creators, whether they be an ad agency or a genuine group of Guitar Hero fans.

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Published in: on December 3, 2008 at 1:38 pm  Comments (1)  
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