What The..?

Olympic Logo

Above is the new logo for the 2012 Olympics. The BBC are reporting a certain level of unreceptiveness from the public. Well… duh! It’s awful! I’ve just been having a look at Wolff-Olins site, the brand organization who came up with this. The site is slow and over-reliant on Flash and I find the rest of their design work pretty uninspiring to say the least.

While I’m on the subject of the Olympics, from a cycling point of view, it looks like the promised and much anticipated Velopark is being downgraded (see story here) though a £50m investment in cycling for London is much needed and will hopefully be well received. From the look of the plans they’ve done their consultation with people who know what they’re talking about.


Crap logo.

Published in: on June 5, 2007 at 8:55 am  Leave a Comment  

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